BEIJING--(BUSINESS WIRE)--Recently, the world’s largest digital entertainment expo – ChinaJoy has officially established a close, mutual relationship with MMOsite. As disclosed, ChinaJoy has opened an official blog on MMOsite and further cooperative affairs are being negotiated now.

ChinaJoy is an international game expo hosted by the General Administration of Press and Publication of the PRC (National Copyright Administration) and coming into being in 2003. Based on China’s fast-growing online game industry and related enterprises, this expo has attracted a large number of game and digital entertainment companies. The seventh ChinaJoy expo that was held in late July 2009 was attended by over 130,000 visitors and 15,000 trade professionals from more than 20 countries and regions. We can say that ChinaJoy is the world’s leading game expo.

In the same period when ChinaJoy is held, three conferences - China Game Business Conference (CGBC), focusing on the global game business cooperation, China Game Developer Conference (CGDC), and China Game Outsourcing Conference (CGOC), focusing on the game development - will also be conducted to meet the insiders’ requirements for business communication and technical exchanges.

According to the spokesman at ChinaJoy - Tan Yunpeng - MMOsite has great international influence in the field of online games. Following the rapid evolution of China’s gaming industry, about 10 enterprises have been IPO overseas and more enterprises are also planning to do the same. Expanding to the overseas market has become an important development strategy for many game enterprises. Thus, the Organizing Committee of ChinaJoy is going to take a series of measures in 2010 to help such enterprises expand their publicity in the overseas market. For example, the CGBC Media Marketing Forum will be established at CGBC for the sake of discussion on overseas marketing and promotion affairs. The registration of the ChinaJoy’s blog on MMOsite can be said as the first step in implementing this strategy.

As chief editor Vina from MMOsite expressed, MMOsite has attended ChinaJoy for many years and this game expo’s influence has extended from China to the whole world, especially in the online game field. Due to geographic restrictions, people in North America and Europe know relatively little about ChinaJoy. However, this is just what MMOsite can help with. By means of the cooperation with ChinaJoy, MMOsite hopes to further integrate China’s gaming industry with that of western countries and help more overseas organizations to objectively and accurately understand its current situation and future growth trends.

The up coming ChinaJoy will be held in the Shanghai New International Expo Center in late July 2010 during the World Expo Shanghai, and CGBC, CGDC and CGOC will also be conducted in the Shanghai International Convention Center at the same time. MMOsite is looking forward to finally establishing good, long-term cooperative relationships with more overseas organizations and achieving beneficial results for both parties.

ChinaJoy’s Official Site: www.chinajoy.net

ChinaJoy’s Official Blog (Overseas):

http://my.mmosite.com/blog/1c1e12eebca70103a309905feec1ee35