Faruk Yerli

Topic:

West Meets East – Expanding Entertainment and Technology into Global Markets

Summary:

Faruk Yerli will share the growth story of Crytek, which crosses the differences in type, platform, geography and culture to grow into a successful cross-field and cross-industry global digital entertainment technology company from an unknown virtual team.

Based on the leading and innovating core technologies, tools and creation methods, Crytek has managed to help our partners and our own development team to expand from the single mode of PC game development into new areas including simulation, building design, visualization and host computer game platform, as well as the latest 3D experience.

Faruk will also give suggestions on how China’s game teams could expand into the international markets and other platforms, as well as develop in new areas. As China’s games are usually unique in their ideas, while the Chinese art designers are highly talented, Crytek will suggest how to combine the two features to achieve the best results and reduce risks in game development at the same time. Their combination is the best demonstration for integrating Eastern and Western cultures and will lead to a worldwide success. In this regard, NCSoft’s Aion can be a good example.

Crytek believes that in future, digital entertainment products that better integrate the Eastern history and artistic styles and the advanced Western technologies will have more impacts on the world.

Speaker Profile:

Mr. Faruk Yerli is President and Managing Director of Crytek.

Faruk has been fond of computer games since he bought his first Commodore C64 computer in 1986. Faruk and his two brothers founded Crytek in 1999, after he received the MBA degree in Marketing and Economics. Faruk established and operated a market planning and marketing company when he was still in college. As Founder and President of Crytek, Faruk is responsible for the operational management of the studio. Faruk also serves on the consultancy panel for the annual animation, effects, games and interactive event FMX.

Note by the CGDC Organizing Committee:

The online registration is scheduled to close by July 9, 2010. No discount will be offered for on-site registration. Please notice the difference.

The eye-catching global event of World Expo 2010 is being held in Shanghai, which attracts the presence of guests from all around the world. The General Assembly of China Game Business Conference (CGBC), China Game Developers Conference (CGDC) and the China Game Outsourcing Conference (CGOC) will be launched from July, 28th to Aug, 1st at the Shanghai International Convention Center, it is certain that these events will bring about worldwide participation within the gaming industry, therefore to promote and enhance the function of the platform as the “communication center” for the technology & business activities between China and the other countries.

About CGDC

China Game Developers Conference (CGDC) is one of the world’s leading game development conferences. Each year, CGDC attracts over 3,000 professionals in the game development field to attend and learn. Over 70 global top-notch game designers and developers deliver speeches there and share their experience in the 3-day event.

CGDC website: http://www.chinagdc.com.cn

The agenda is available for download at:

http://www.chinagdc.com.cn/upload/2010/CGDC2010_Agenda.xls

For more information about registration: http://www.chinagdc.com.cn/upload/2010/CGDCRegistrationCN.pdf