Recently, Shi Hai, founder and CEO of Snail Games has confirmed to attend CGBC 2010, which will be held from July 28 to August 1 at Shanghai International Convention Center and will share his experience in International team building, expanding of game proxy channel as well as the combination of localized game products with national elements.

CGBC enjoys a reputation as one of the most valuable B2B business events of the largest scale and the highest level in China’s or even the world’s gaming industry and its related and supporting industries. In order to promote the exportation and multilateral cooperation of China’s gaming industry, the organizing committee of CGBC specially set up a forum named “Overseas Development & Cooperation Forum” to invite well-known game enterprises with overseas proxy experience and agents from different regions of the world for interchanges of ideas and information. This is sure to accelerate the professionalization, marketization and internationalization of China’s gaming industry.  

After graduating from the Art Department of Nanjing Normal University, Mr. Shi Hai started his own businesses. In October of 2000, he established Suzhou Snail Electronic Co., Ltd. to enter the online game industry, which has become China's first company on 3D online game research and development.

It is well known that Snail Game has been an unusual and fast-growing internet enterprise owing to his strong artistic personality and unique artistic temperament. In 2002, he proposed "Make the virtual world and the real world as the starting and the end point of each other" as the ultimate goal. This goal came out of his thinking and understanding about the trend of the Internet industry. Snail Game is determined to be a creator of virtual world from then on.

With the leadership of Mr. Shi Hai, Snail Game has successfully developed and operated many MMORPG such as Voyage Century, Age of Armor, the 5street and the Chosen. All of them are quite popular both at home and abroad. Many Snail games have been exported to countries and areas such as Korea, Japan, the Southeast Asia, North America and Europe. In 2009, Castle of Heroes was published and attracted a great number of players and professionals of the industry. It was deemed as the masterpiece of the 2nd generation web games.

Under the current market circumstances, how can Chinese games enter the era of global operating? What kind of lessons can be learnt from overseas operating experiences? How can overseas enterprises force into the Chinese market and make success? At CGBC’s Overseas Development & Cooperation Forum, the organizing committee will arrange well-known game enterprises with overseas proxy experience and agents from different regions of the world for interchanges of ideas and information from the strategic perspective of global cooperation and discussions, from angles of industrial input and output, over the professionalization, marketization and internationalization of China’s gaming industry.      

About CGBC:
China Game Business Conference (CGBC) is organized by the Organizing Committee of ChinaJoy, which is one of the serial events of the biggest game show in the world. CGBC is the biggest size and highest standard business event in Chinese game industry, held in every July, in Shanghai International Convention Center. With 7 years steady growth of CGBC, the forums have been various and flourish, the brand and communication atmosphere have been constructive and positive. CGBC has been a platform for communication, mutual study, experience exchange, corporation enhancing in Chinese game industry. The upcoming CGBC 2010, will continually enlarge its coverage and size, topics and delegate pool, including: the Summit Forum, the SNS & Social Game Forum, the Investment & Financing Forum, the Media Marketing Forum, the International Cooperation Forum, the Webgame Forum, the In-game Advertising Forum, the Mobile Internet Entertainment Forum, the Serious Game Forum.

For more information, please visit http://en.chinagbc.com.cn
For detailed information of pass and price, please visit http://en.chinagbc.com.cn/zc.aspx
For audience registration, please visit http://pay.chinajoy.net/Default_EN.aspx

CONTACTS
For speaker and sponsor inquiries:
Mr. Joe Liu
Tel: +86-10-51659355 ext. 13
Fax: +86-10-87732633
E-mail: joe_liu@howellexpo.com

For registration inquiries:
Ms. Phoebe Liu
Tel: +86-10-51659355 ext. 32
Fax: +86-10-87732633
E-mail: phoebe_liu@howellexpo.com