The grand opening ceremony of World Expo 2010 has come to a close. Activities on the agenda of each national pavilion during the expo vary a lot but all of them have their own peculiarities. Gaming Day, which catches the eyes of the most audiences who are interested in digital media activities, is also being paid special and great attention. In this regard, organizers of such events from many developed countries by far have shown their intent of cooperation with the only grand event held simultaneously with them, i.e. CGOC 2010, via communications with the organizing committee of CGOC 2010 with the help of Shanghai Multimedia Industrial Association (SMIA) as well as the organizer of ChinaJoy. It is expected that the two most influential institutions of China’s digital media industry can appear as either guests or partners on those gaming days.             

Recently, the earliest confirmation of partnership was made by the Netherland Pavilion, who is going to initiate their gaming day themed Dutch Game Masters on May 25 to May 26. NLGD foundation, the organizer of Dutch Game Masters and Festival of Games, the organizer of Holland Game Festival, will respectively cooperate with SMIA and the organizer of ChinaJoy in different forms.  
The brand-new cooperative model enables a larger group of professional audiences to arise a more engaged overseas institution group such as digital media enterprises and games enterprises, which will get CGOC 2010 more support from a multinational level and therefore to add weight to CGOC 2010 internationally. On the other hand, through cooperation with CGOC and relevant digital media institutions, the Netherland Pavilion will be able to get first-hand market information about the China games industry and to know more about China’s gaming enterprises of different styles and scales, which will win them more effective and valuable experience for their own digital media industry. All these will lay a substantial foundation for their march into the Chinese games market.   
"Dutch Game Masters” will include sections such as conference, interactive show and business matching day, which are quite comparative with CGOC’s activities. This enables both domestic and overseas enterprises to have enough space to show and communicate with each other. All participants and guests will also be able to learn about how CGOC evolves and how to get fully involved in the event. By far, CGOC has gained the maximum support from global major game developers, operators and outsourcers as well as professionals of the industry. The organizing committee of CGOC has received outsourcing orders valued over $20 million from outsourcers worldwide.
  Downloads of invitation: http://www.chinajoy.net/upload/2010/expo.jpg

About CGOC
The first China Game Outsourcing Conference (CGOC), co-organized by Howell International Trade Fair Ltd. and Shanghai Multimedia Industry Association, will take place at Shanghai International Conference Center simultaneously with ChinaJoy 2010. With an aim to provide a platform for the Chinese game outsourcing Industry to communicate and exchange nationally and internationally, the first CGOC is composed of seminars and business negotiations. The conference will not only provide an opportunity to share experience but also facilitate a direct communication between the outsourcing suppliers and buyers, which will practically promote the development of the game outsourcing industry. CGOC will become another major industry event following CGBC (China Game Business Conference) and CGDC (China Game Developers Conference).

About Shanghai Multimedia Industry Association (SMIA)
Shanghai Multimedia Industry Association (SMIA) is one of the 12 associations in Shanghai established after China joined WTO. It’s a non-profit social organization, united by corporations and individuals which are engaged in the multimedia industry. Up to now, SMIA owns over 250 corporation members focusing on animation, game, digital film, digital exhibition, digital publishing, E-learning and other relevant industries. SMIA has set up a broad network with associations and organizations of more than 10 different countries and maintained a close relationship with organizations, governments, media and corporations in China.

Our Mission include serve our members, facilitate the industry and assist the government. Through conducting activities and setting up public platform, we help members promote their products and services so as to improve their competition ability in domestic and overseas market.

Our Role is a bridge between government and companies, between companies and companies, between Shanghai and other cities, between China and overseas countries, through providing information and business opportunities. We regulate related issues by building a better environment for multimedia industry. We take full advantage of all resources and preaching multimedia application and technology on all level so as to make government and media as well as common people recognize the importance of multimedia industry and increase their knowledge of multimedia.
http://www.smia.org.cn

About Howell International
Howell International is one of the leading event planning experts in China with over 12 years’ experience managing and operating exhibitions and conferences. It is the creator and organizer of the world’s largest digital entertainment event – ChinaJoy; it also independently runs and manages the China Game Business Conference (CGBC), China Game Developers Conference (CGDC), China Game Outsourcing Conference(CGOC), Golden Plume Game Awards, China Game Developers Awards (CGDA), China Cosplay Championship (C3), and the China E-Sport National Competition. Howell has earned a high reputation within the game industry in China through its premium services to the global entertainment industry. Its clients include Microsoft, Intel, AMD, nVidia, Epic, Crytek, Electronic Art, SCEI, Blizzard, NCsoft etc.
http://www.howellexpo.com/

For VIP speaker application, please contact:

Mr. Edward Shi
Tel: 86-21-52411861-1010
Fax: 86-21-54215857
Email: Edward@smia.org.cn

Mr. Morgan Qin
Tel: 86-10-51659355-27
Fax: 86-10-87732633
Email: morgan_qin@howellexpo.com

For sponsorship and pass inquiries, please contact:
Mr. Qing Chu
Tel: +8610-51659355-11
Fax: +8610-87732633
Email: qingchu@howellexpo.com

Ms. Tina Han,
Tel: +8621-52411861-1003
Fax: +8621-52415857
Email: tina.han@smiachina.org
Official website of CGOC: en.chinagoc.com.cn