GAMERS was born by the idea of focusing young adults in the publishing market of videogame products in Latin America. Such young adults, who did not find his needs fulfilled inside the traditional videogame magazines’ line of communication. Our main objective is to push away a “complex concept” in video games. Summarizing, GAMERS speaks video games in such a clear and “digestible” order that, even a person who has no never touched videogame platforms, can understand what he or she is reading.

The audience to which GAMERS is directed, are young adults ages 21 to 35. Most of them are studying a college degree or working. GAMERS appeals to the readers who are part of the active economy, because they are those who possess the economic mediums to buy original software and hardware in a regular way.

Topics included inside GAMERS are diverse. Certainly, the main core and nexus is the video game industry. Nevertheless music, cinema, gadgets, autos and girls, are also included inside its pages, in this way, approaching the lifestyle of a mature gamer. The topics in GAMERS are meant to draw the attention of any young adult, as well as pulls gamers inside the world of the entertainment. An adult young man is also interested in knowing what’s going on at the movies or finding out about which new music might interest them, as well as personal devices (gadgets) that make the life easier and mainly more entertaining.